Enabling Rich Snippets for Products

If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.

Using markup to enable rich snippets lets you:

• Attract potential buyers while they are searching for items to buy on Google.
• Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

This page explains how to mark up your product information so that Google can display rich snippets. There are two types of pages where you would typically use this markup:

• a product page that describes a single product
• a shopping aggregator page that lists a single product, along with information about different sellers offering that product

Examples for both types of markup appear below. See also the Reviews and ratings documentation.

About product offers

A product offer consists of product information (details about the product itself, such as its name, brand, and model) plus one of the following:

• Offer (price and other offer information).
• AggregateOffer (aggregated details about multiple Offers for the same product, including the lowest and highest available prices).

A Product can include an Offer or AggregateOffer (using "offers"); or an Offer or AggregateOffer can include one or more products (using "itemOffered"). Use the structure that works best for your content.

When you mark up your content for product information, use the following properties of the schema.org Producttype:

Property	Type	Description
name (required)	Text	The name of the product.
image	URL	The URL of a product photo. Pictures clearly showing the product, e.g. against a white background, are preferred.
description	Text	Product description.
brand	Text	The brand of the product.
review	Review	A nested Review of the product.
aggregateRating	AggregateRating	A nested aggregateRating of the product.
offers	Offer	An offer to sell the product. Includes a nested Offer or AggregateOffer.
sku gtin8 gtin13 gtin14 mpn	Text	Various identification properties; these are described at schema.org/Product. Google recommends including brand and at least one identifier for each product.

When marking up offers within a product, use the following properties of the schema.org Offer type:

Property	Type	Description
price (required)	Number	The price of the product. Follow schema.org formatting guidelines.
priceCurrency(required)	Text	The currency used to describe the product price, in three-letter ISO 4217 format.
priceValidUntil	Date	The date (in ISO 8601 date format) after which the price will no longer be available. (Your product snippet may not display if the priceValidUntil property indicates a past date.)
availability	ItemAvailability	Value is taken from a constrained list of options, expressed in markup using URL links. Google also understands their short names (for example InStock or OutOfStock, without the full URL scope.)
url	URL	A URL to the product web page (that includes the Offer). (Don't use offerURL for markup that appears on the product page itself.)
itemOffered	Thing	The item being sold. Typically, this includes a nested product, but it can also contain other item types or free text.

An AggregateOffer is a kind of Offer representing an aggregation of other offers. When marking up aggregate offers within a product, use the following properties of the schema.org AggregateOffer type:

Property	Type	Description
lowPrice (required)	Number	The lowest price of all offers available. Floating point number.
highPrice	Number	The highest price of all offers available. Floating point number.
priceCurrency (required)	Text	The currency used to describe the product price, in three-letter ISO 4217 format.
offerCount	Number	The number of offers for the product.

Examples

The examples below show the following:

• Single product page, marked up with Product and Offer properties
• Shopping aggregator page, marked up with Product and AggregateOffer properties

Single product page

JSON-LDMICRODATARDFA

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "name": "Executive Anvil",
  "image": "http://www.example.com/anvil_executive.jpg",
  "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.",
  "mpn": "925872",
  "brand":{
    "@type": "Thing",
    "name": "ACME"
  },
  "aggregateRating":{
    "@type": "AggregateRating",
    "ratingValue": "4.4",
    "reviewCount": "89"
  },
  "offers":{
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "119.99",
    "priceValidUntil": "2020-11-05",
    "itemCondition": "http://schema.org/UsedCondition",
    "availability": "http://schema.org/InStock",
    "seller":{
      "@type": "Organization",
      "name": "Executive Objects"
    }
  }
}
</script>

Shopping Aggregator page

JSON-LDMICRODATARDFA

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "name": "Executive Anvil",
  "image": "http://www.example.com/anvil_executive.jpg",
  "brand":{
    "@type": "Thing",
    "name": "ACME"
  },
  "aggregateRating":{
    "@type": "AggregateRating",
    "ratingValue": "4.4",
    "ratingCount": "89"
  },
  "offers":{
    "@type": "AggregateOffer",
    "lowPrice": "119.99",
    "highPrice": "199.99",
    "priceCurrency": "USD"
  }
}
</script>

Additional Notes

• Your product snippet may not display if the priceValidUntil property indicates a past date.

Related Documentation

• Microdata for Google Shopping describes further use of schema.org product data within Google Shopping.

Product-specific usage guidelines and policies

The goal of a product rich snippet is to provide users with information about a specific product, such as the product’s price, availability, and reviewer ratings and commentary. The following guidelines apply to product snippets:

• Product markup should be used for a specific product, not a category of products or a list of products. For example, “shoes in our shop” is not a specific product. See also our structured data policies for multiple entities on the same page.
• Adult-related products are not supported.
• If the product has been reviewed by a single reviewer, the reviewer’s name needs to be a valid name for a Person (e.g. "James Smith") or Team/Organization (e.g. "CNET Reviewers"). For example, "50% off on Black Friday" is not a valid name.