The Knowledge Graph is Google's system for organizing information about millions of well-known "entities": people, places, and organizations in the real world. Google's algorithms merge information about entities from many data sources. For some types of information, though, the best source of data is the entity itself.
Specifically, companies and people can now customize their own data in the Knowledge Graph by adding structured data markup to their official website. The following types of data may be customized:
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