Thursday, 12 May 2016

ORM | Online Reputation Management Recommendations

SEO Expert

1)      Immediately respond to unhappy customers on social media and directory sites such as Yelp. Try, if you can, to respond publicly. Don't go on the defensive. Try to understand why the client had a bad experience. Respond to the review to address not only the upset client, but also to reassure other readers that the client's experience isn't routine.

2)      If someone mentions something positive about you on a site such as Yelp, reward him or her with a coupon, freebie or a simple thank you. "People will remember and they'll become brand evangelists.

3)      Get as many positive online reviews as possible. Not only do consumers usually trust online reviews, but Google usually gives higher search result placement to listings with a higher number of positive reviews.

4)      If your customers are active on Twitter, make sure you have someone on your team dedicated to responding to them.

5)      Optimize brand video with your company name on YouTube, which is widely considered to be the second largest search engine. In some cases, Google ranks YouTube videos higher than actual websites. Posting video and image content related to your business or personal name can help push the negative content further down in search results.

6)      Quality content is a key. "The more awesome blog content you publish and promote, the more authority your brand name will carry. It will also serve to help push down in search results any negative reviews you may have accumulated.

7)      Connect with the media. Developing relationships with journalists locally and in your field should be part of your overall marketing and reputation management plan. You should also use trusted resources such as Help a Reporter Out, which can help you get positive media exposure.

8)      You should claim your entire online directory and review site listings right away. If someone else, such as a disgruntled employee, claims or has access to those accounts, "it could cause major (reputation) issues down the road."

9)      Focus is essential. As a result, focus on monitoring "the biggest portals" such as Facebook, Twitter and Yelp.

v ORM Tools:

1)        The no. 1 tool for online reputation management, according to the digital marketers we consulted, is Google Alerts. The free service lets you set up automated email alerts for your business name, product name and high-level executives' names, so you'll know as soon as a new mention is posted online.

2)      You should use platforms that help you monitor your online reviews, such as ReviewPush, Sendible and Trackur, as well as any other sites specific to your industry.

3)      The Google My Business tool set is impressive and it includes great visualizations of your reviews. Gaining favorable reviews on your Google My Business page will increase your chances of making it into the local search results.

4)      Expert suggests using services such as NameChk or Know Em to create online profiles across social networks for your business to help outrank negative content.

v Here are few off page activities that we can do on priority basis:

Ø  Community Creation in Social Networking Sites:

·         Try to become a member of the most popular social networking sites like Myspace, Facebook, Linked In, Academy, etc. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

Ø  Blogging:

·         Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawl able by the search engines (these blogs are commonly identified as Do-Follow Blogs).

Ø  Forum Postings:

·         Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines ("Do-Follow Forums").

Ø  Search Engine Submission:

·         Submit your website to the most popular search engines like Google, Yahoo, MSN, Alta vista, Alexa, All the web, Lycos, Excite, etc., to get listed for free.

Ø  Directory Submission:

·         Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.

Ø  Social Bookmarking:

·         Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network.

Ø  Link Baiting:

·         Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

Ø  Photo Sharing:

·         Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picassa, Photo Bucket, Picli, etc.

Ø  Video Promotions:

·         Like with photo sharing, we can publish/share our product videos, expert opinions, and reviews of our product and make them public in YouTube, Metacafe, Dailymotion, etc.

Ø  Business Reviews:

·         Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Style feeder, etc.

Ø  Local Listings & Yellow Pages:

·         This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

Ø  Article Submission:

·         This will help you to attain some deep links for your website (though it's usually a slower process).

Ø  Press Release Promotion:

·         Go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

Ø  Classifieds Submission:

·         Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.

Ø  Social Shopping Network:

·         Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

Ø  Answers:

·         If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)

Ø  Document Sharing:

·         Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

Ø  RSS Directories Submission:

Also submit your website to RSS feed directories which, again, will help you attain more traffic.