ORM | Online Reputation Management Recommendations

1)      Immediately respond to unhappy customers on social media and directory sites such as Yelp. Try, if you can, to respond publicly. Don't go on the defensive. Try to understand why the client had a bad experience. Respond to the review to address not only the upset client, but also to reassure other readers that the client's experience isn't routine.

2)      If someone mentions something positive about you on a site such as Yelp, reward him or her with a coupon, freebie or a simple thank you. "People will remember and they'll become brand evangelists.

3)      Get as many positive online reviews as possible. Not only do consumers usually trust online reviews, but Google usually gives higher search result placement to listings with a higher number of positive reviews.

4)      If your customers are active on Twitter, make sure you have someone on your team dedicated to responding to them.

5)      Optimize brand video with your company name on YouTube, which is widely considered to be the second largest search engine. In some cases, Google ranks YouTube videos higher than actual websites. Posting video and image content related to your business or personal name can help push the negative content further down in search results.

6)      Quality content is a key. "The more awesome blog content you publish and promote, the more authority your brand name will carry. It will also serve to help push down in search results any negative reviews you may have accumulated.

7)      Connect with the media. Developing relationships with journalists locally and in your field should be part of your overall marketing and reputation management plan. You should also use trusted resources such as Help a Reporter Out, which can help you get positive media exposure.

8)      You should claim your entire online directory and review site listings right away. If someone else, such as a disgruntled employee, claims or has access to those accounts, "it could cause major (reputation) issues down the road."

9)      Focus is essential. As a result, focus on monitoring "the biggest portals" such as Facebook, Twitter and Yelp.

v ORM Tools:

https://www.google.com/alerts

1)        The no. 1 tool for online reputation management, according to the digital marketers we consulted, is Google Alerts. The free service lets you set up automated email alerts for your business name, product name and high-level executives' names, so you'll know as soon as a new mention is posted online.

2)      You should use platforms that help you monitor your online reviews, such as ReviewPush, Sendible and Trackur, as well as any other sites specific to your industry.

3)      The Google My Business tool set is impressive and it includes great visualizations of your reviews. Gaining favorable reviews on your Google My Business page will increase your chances of making it into the local search results.

4)      Expert suggests using services such as NameChk or Know Em to create online profiles across social networks for your business to help outrank negative content.

v Here are few off page activities that we can do on priority basis:

Ø  Community Creation in Social Networking Sites:

·         Try to become a member of the most popular social networking sites like Myspace, Facebook, Linked In, Academy, etc. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

Ø  Blogging:

·         Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawl able by the search engines (these blogs are commonly identified as Do-Follow Blogs).

Ø  Forum Postings:

·         Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines ("Do-Follow Forums").

Ø  Search Engine Submission:

·         Submit your website to the most popular search engines like Google, Yahoo, MSN, Alta vista, Alexa, All the web, Lycos, Excite, etc., to get listed for free.

Ø  Directory Submission:

·         Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.

Ø  Social Bookmarking:

·         Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network.

Ø  Link Baiting:

·         Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

Ø  Photo Sharing:

·         Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picassa, Photo Bucket, Picli, etc.

Ø  Video Promotions:

·         Like with photo sharing, we can publish/share our product videos, expert opinions, and reviews of our product and make them public in YouTube, Metacafe, Dailymotion, etc.

Ø  Business Reviews:

·         Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Style feeder, etc.

Ø  Local Listings & Yellow Pages:

·         This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

Ø  Article Submission:

·         This will help you to attain some deep links for your website (though it's usually a slower process).

Ø  Press Release Promotion:

·         Go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

Ø  Classifieds Submission:

·         Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.

Ø  Social Shopping Network:

·         Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

Ø  Answers:

·         If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)

Ø  Document Sharing:

·         Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

Ø  RSS Directories Submission:

Also submit your website to RSS feed directories which, again, will help you attain more traffic.

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Firebase Auth

Documentation

Element wrapper for the Firebase authentication API (https://www.firebase.com/docs/web/guide/user-auth.html).

API Reference

SHOW PRIVATE API

Properties

autoLogin

Booleandefault: false

When true, login will be attempted if login status check determines no user is logged in. Should generally only be used with provider types that do not present a login UI, such as 'anonymous'.

location

String

Firebase location URL (must have simple login enabled via Forge interface).

options

Object

Provider-specific options to pass to login, for provider types that take a second object to pass firebase-specific options. May be overridden atlogin()-time.

params

Object

Provider-specific parameters to pass to login. May be overridden atlogin()-time.

provider

Stringdefault: anonymous

Default login provider type. May be one of: anonymous, custom,password facebook, github, twitter, google.

redirect

Booleandefault: false

When true, authentication will try to redirect instead of using a popup if possible.

ref

Object readOnly notify

A pointer to the Firebase instance being used by the firebase-auth element.

statusKnown

Booleandefault: false readOnly notify

When true, login status can be determined by checking user property.

user

Object readOnly notify

When logged in, this property reflects the firebase user auth object.

Methods

changeEmail(oldEmail, newEmail, password)

1. oldEmail string 
2. newEmail string 

Changes the email of a "password provider"-based user account.

If the operation is successful, the email-changed event is fired.

If the operation fails, the error event is fired, with e.detail containing error information supplied from Firebase.

changePassword(email, oldPassword, newPassword)

1. email string 
2. oldPassword string 
3. newPassword string 

Changes the password of a "password provider"-based user account.

If the operation is successful, the password-changed event is fired.

If the operation fails, the error event is fired, with e.detail containing error information supplied from Firebase.

createUser(email, password)

1. email string 
2. password string 

Creates a "password provider"-based user account.

If the operation is successful, the user-created event is fired.

If the operation fails, the error event is fired, with e.detail containing error information supplied from Firebase.

login(params, options)

1. params string 
   (optional)
2. options string 
   (optional)

Performs a login attempt, using the provider specified via attribute/property, or optionally via provider argument to the loginfunction. Optionally, provider-specific login parameters can be specified via attribute (JSON)/property, or via the params argument to the loginfunction.

If the login is successful, the login event is fired, with e.detail.usercontaining the authenticated user object from Firebase.

If login fails, the error event is fired, with e.detail containing error information supplied from Firebase.

If the browswer supports navigator.onLine network status reporting and the network is currently offline, the login attempt will be queued until the network is restored.

logout()

Performs a logout attempt.

If the login is successful, the logout event is fired.

If login fails, the error event is fired, with e.detail containing error information supplied from Firebase.

If the browswer supports navigator.onLine network status reporting and the network is currently offline, the logout attempt will be queued until the network is restored.

removeUser(email, password)

1. email string 
2. password string 

Removes a "password provider"-based user account.

If the operation is successful, the user-removed event is fired.

If the operation fails, the error event is fired, with e.detail containing error information supplied from Firebase.

sendPasswordResetEmail(email)

1. email string 

Sends a password reset email for a "password provider"-based user account.

If the operation is successful, the password-reset event is fired.

If the operation fails, the error event is fired, with e.detail containing error information supplied from Firebase.

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Firebase Document

Documentation

An element wrapper for the Firebase API.

A <firebase-document> is a reference to a remote document somewhere on Firebase. The element fetchs a document at a provided location, and exposes it as an Object that is suitable for deep two-way databinding.

Example:

<firebase-document
  location="https://dinosaur-facts.firebaseio.com/dinosaurs"
  data="{{dinosaurs}}">

In the above example, if the dinosaurs object is data-bound elsewhere via Polymer's data-binding system, changes to the document will be automatically reflected in the remote document and any other clients referencing that document.

API Reference

SHOW PRIVATE API

Properties

data

Object notify

The data object mapped to location.

query

Object notify

Firebase Query object corresponding to location.

Behaviors

Polymer.FirebaseQueryBehavior

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Firebase Collection

Documentation

An element wrapper for the Firebase API that provides a view into the provided Firebase location as an ordered collection.

By default, Firebase yields values as unsorted document objects, where each of the children are accessible via object keys. The <firebase-collection> element allows Firebase API orderBy, limitTo and other query-oriented methods to be specified declaratively. The element then produces and maintains an Array of ordered child items of the document that is convenient for iterating over in other elements such as <template is="dom-repeat">.

Example:

  <template is="dom-bind">
    <firebase-collection
      order-by-child="height"
      limit-to-first="3"
      location="https://dinosaur-facts.firebaseio.com/dinosaurs"
      data="{{dinosaurs}}"></firebase-collection>
    <template is="dom-repeat" items="[[dinosaurs]]" as="dinosaur">
      <h4>[[dinosaur.__firebaseKey__]]</h4>
      <span>Height: </span><span>[[dinosaur.height]]</span><span>m</span>
    </template>
  </template>

As you may have noticed above, the original key of each item is available as the__firebaseKey__ property on the item.

The element makes special accomodations for documents whose children are primitive values. A primitive value is wrapped in an object with the form:

{
  value: /* original primitive value */
  __firebaseKey__: /* key of primitive value in parent document */
}

Accessor methods such as add and remove are provided to enable convenient manipulation of the collection without direct knowledge of Firebase key values.

API Reference

SHOW PRIVATE API

Properties

data

Arraydefault: [] readOnly notify

An ordered array of data items produced by the current Firebase Query instance.

endAt

Stringdefault:

Specify an end record for the set of records reflected in the collection.

equalTo

Stringdefault:

Specify to create a query which includes children which match the specified value. The argument type depends on which orderBy() function was used in this query. Specify a value that matches the orderBy() type.

limitToFirst

Numberdefault:

Specify a maximum number of records reflected on the client limited to the first certain number of children.

limitToLast

Numberdefault:

Specify a maximum number of records reflected on the client limited to the last certain number of children.

orderByChild

Stringdefault:

Specify a child key to order the set of records reflected on the client.

orderByKey

Booleandefault: false

Specify to order by key the set of records reflected on the client.

orderByPriority

Booleandefault: false

Specify to order by priority the set of records reflected on the client.

orderByValue

Booleandefault: false

Specify to order by value the set of records reflected on the client.

orderValueType

Stringdefault: string

Specify to override the type used when deserializing the value of start-at, end-at and equal-to attributes. By default, these values are always deserialized as String, but sometimes it is preferrable to deserialize these values as e.g., Number.

Accepted values for this attribute, and their corresponding deserialization types, are as follows:

• string => String (default)
• number => Number
• boolean => Boolean

query

Object notify

A pointer to the current Firebase Query instance being used to populatedata.

startAt

Stringdefault:

Specify a start record for the set of records reflected in the collection.

Methods

add(data) ➙ Object

1. data Object 
   A value to add to the document.
2. Returns Object
   A Firebase Query instance referring to the added item.

Add an item to the document referenced at location. A key associated with the item will be created by Firebase, and can be accessed via the Firebase Query instance returned by this method.

getByKey(key)

1. key String
   The key associated with the item in the parent document.

Look up an item in the local data Array by key.

remove(data)

1. data Object 
   An identical reference to an item in this.data.

Remove an item from the document referenced at location. The item is assumed to be an identical reference to an item already in the dataArray.

removeByKey(key)

1. key String
   The key associated with the item in the document located at location.

Remove an item from the document associated with location by key.

Behaviors

Polymer.FirebaseQueryBehavior

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